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Ailsa Zircher
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Ailsa Zircher
Work
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About
JUDGEMENT CALLS Ailsa Zircher 25/07/2026 JUDGEMENT CALLS Ailsa Zircher 25/07/2026

What happens when everyone can prototype?

Everyone can prototype now. That doesn't make design irrelevant — it just proves how much of the job was never the prototype.

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JUDGEMENT CALLS Ailsa Zircher 18/07/2026 JUDGEMENT CALLS Ailsa Zircher 18/07/2026

AI that works has a job. One job.

Two 2025 studies on AI adoption, same technology, opposite outcomes — the difference is whether the AI actually removes work, or just moves it around.

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JUDGEMENT CALLS Ailsa Zircher 18/07/2026 JUDGEMENT CALLS Ailsa Zircher 18/07/2026

Are you 100 percent confident?

A prompt that turned AI from a fast-answer machine into something closer to a thinking partner.

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JUDGEMENT CALLS Ailsa Zircher 07/07/2026 JUDGEMENT CALLS Ailsa Zircher 07/07/2026

The problem with helpful AI

Some notes from building a couple of AI tools that really forced this question — when AI removes effort, is it removing the thinking too?

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Ailsa Zircher

ailsa@ailsazircher.com