Yorkshire Water website design

Brass was one of UKs largest digital marketing agencies. While working as senior designer with the agenc in 2011, they won the contract to revamp Yorkshire waters online presence for its 260,000 customers.

The Approach

By clarifying the business and the user goals we formed the scope of the project

  • Reducing call center contacts, increasing engagement on website and in general among their customer base,

  • Better clarification to users of what the charges are for

  • An immediate way to communicate urgent messages to the customers such as flash floods and water savings

  • The primary user goals were to pay bills, update address, information on water quality

THE SOLUTION

The website was successfully revamped for its 260,000 customers. This direction was also reflected in their social media pages.

There was a successful increase of customers paying their bill online with reduction of calls to customer service.