Reducing order errors in product page

Smartbox is the creator of the gift box concept. They sell experiential gifts such as wine tasting, car racing or a nights stay in a luxury hotel. The french company operates in 10 countries with 7 well-known brands, headquartered in Dublin.

I was tasked with reducing the order errors from the product page. Customer service and NPS indicted that there as a significant amount of customers ordering the wrong box format by mistake (primarily ordering eBoxes when they wanted physical boxes) causing a huge amount of frustration to the customer base.