Increasing user registrations for the CleverCard app

I was tasked with increasing conversions from login page to registered users for CleverCards iPhone and android app. A secondary objective was to improve the split of registrations, increasing the cohort of registered Facebook users.

Cleverbug is the company behind CleverCards: A greeting card app that allows customers to create and send printed, personalized cards from your mobile device. 50% of people who downloaded the CleverCards iPhone app never proceed past the first screen, a screen asking people to register via Facebook or email to proceed.